Cellular Sales keeps focus on customer service

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Editor’s note: This is one in a series of features based on winners of this year’s Roane County News Reader’s Choice Awards. Winners were announced on June 27.

Cellular Sales, which touts itself as the nation’s No. 1 Verizon Wireless retailer, is headquartered in Knoxville, and has a location at 1320 S. Roane St., Harriman.

The Harriman location  was once again voted Best Cellphone Sales in Roane County News’ Reader’s Choice Awards for 2016.

Cellular Sales started in Knoxville in 1993 and now manages more than 550 locations across the country. 

Company officials credit their success in large part to the emphasis Cellular Sales places on customer service. 

The focus on providing one-on-one service is one of the key tenets of Cellular Sales’ strategy.

“Our sales representatives spend a lot of time with each customer,” said Dane Scism, Cellular Sales CEO. 

“Whereas some retailers want to get consumers in and out of the door quickly, we place a high priority on our staff spending time with our customers.”

Cellular Sales has grown from a handful of locations in East Tennessee.

“We’ve grown a lot over the past several years, and I think that can be directly attributed to our customer service-based approach,” Scism said. 

“From the time I started the first Cellular Sales on Kingston Pike in Knoxville back in 1993 until now, I’ve always believed that the key to business success has been to focus on the customer.”

Scism and his wife purchased the three-branch company using his last commission check and their savings as loan collateral. 

The company now operates in 30 states and counting.

"We want people to think of us as the foremost wireless experts who you can call up at any time,” Scism said. 

“Most people know someone they can go to who can answer their questions about cars or computers. We have the same level of expertise about wireless devices as a mechanic has about cars, and we want people to think of us as the experts on mobile.”

The Harriman store currently staffs around four people. Hours are from 9 a.m. to 8 p.m. Monday through Saturday; and noon to 6 p.m. Sunday.

They now offer wireless broadband internet access, deals to replace home phone service and tablets. 

The company also provides dedicated business consultants that can take care of any business need.

Scism said Cellular Sales’ dedication to customer service is what makes it No. 1 in Roane County.

Visit www.cellularsales.com for more details.