Sears marks anniversary of catalog’s end

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By Cindy Simpson

Twenty years ago the last Sears catalog, an iconic part of American history, stopped circulation.


The Harriman’s local store, now a Sears dealer store, was one of those original stores that the catalogs could be picked up and ordered from.
“When I started working here part time back in 1981 we were doing catalogs. The catalog actually went out in 1993,” said Charlie Jones, who operates the store with his family.
At one time, the store gave out large quantities of catalogs. “We gave out 500 to 1,000,” Jones said.
Typically that meant about 500 in the spring catalogs and 500 fall editions.
Today more ordering is done online, something the local store can still help with. If the local store doesn’t have it, Jones or another employee can look it up and order it, shipped free to the customers’ home.
The assortment has expanded. Jones said the other day a lady called asking if a drill set was available, and he ordered it for her.
Each year the Harriman store has been named a Premier Dealer Store.
He credits that on their loyal customers.
“I think having a locally owned store, it makes it more personal. You have a customer for life instead of a customer for a day. I think we go the extra mile to serve that customer,” Jones said.
Harriman’s local Sears franchise, operated by Charlie Jones and his family, will be celebrating that anniversary with a ‘throwback theme’ Friday, July 26, and Saturday, July 27. Prices on some merchandise will reflect what it would be in 1993.