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Roane County Chamber of Commerce’s Super Saturday on Nov. 24 will tie into a nationally promoted “Shop Small” campaign that promotes the support of small businesses.
Chamber President Leslie Henderson calls Super Saturday “a special day for everyone to spend at least $50 at a Chamber member’s business.”
She said, “If everyone did this, we could have a huge effect on our local economy and really help our community.”
As part of this special shopping day, the Chamber is designing and ordering special “Chamber Super Saturday” buttons for employees of Chamber member businesses to wear.
The cost of the button is underwritten by Rockwood Walmart Supercenter.
Super Saturday is part of the Chamber’s “Shop Roane First: It Benefits Us All” program.
“The goal of ‘Shop Roane First’ is to promote local business, both large and small,” said Jude Miller, co-chairman of the Chamber’s small business/retail committee.
The program reminds the public to use services of Chamber members first, because those are the businesses who are reinvesting in their community through their Chamber dues.
One of the more popular facets of that program is the annual Shopping Spree contest, which the Chamber jointly sponsors with the Roane County News.
In this program, Chamber retailers purchase advertising in a special newspaper insert and participate in a contest in which their customers can enter every time they visit participating stores during the holiday season — from Thanksgiving Day through Dec. 16.
A cash prize is supplied by the newspaper, and the prize winner’s name is drawn the week before Christmas.
“This year, though, we’re kicking it up a notch,” Chamber President Leslie Henderson said. “The shopping spree, of course, will continue with our full support, but it will not be the only way we try to help our Chamber retailers at this time of year.”
“Shop Local” programs have caught fire all across the country in recent months, based on the importance of supporting local small businesses and farms and as a way of protecting our environment by saving transportation costs.
According to one nationally known “Shop Local” advocacy group, for every $100 spent in locally owned independent stores, $68 returns to the community through taxes, payroll and other expenditures.
The group emphasizes that $43 stays in the community for every $100 spent in a national chain. But nothing is returned to the home community for $100 spent online.
For more information about the Shop Roane First Program, call the Chamber at 376-5572 or for more information about the Chamber, got to www.roanechamber.com.