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What’s the SCORE?: How do you want your customers to describe you?

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By Dana Peterka

A well-known observation is that a significant source of new customers for many businesses is word-of-mouth advertising.

Keep in mind the negative side of this. Bad comments can drive away prospective customers.

Traditional statistics are that customers tell three to five people, and dissatisfied customers tell 10 people.

What has been the impact of the internet on this? A ten-fold increase? A hundred-fold increase?

It depends on the size and characteristics of your business.

What can a business manager do to effectively address this?


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Roane County | circulation@roanecounty.com | 865-376-3481
P.O. Box 610, 204 Franklin Street, Kingston, TN 37763
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