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What’s the SCORE? What are you going to say when you reach prospects?

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By Dana Peterka

Several years ago, I discovered a business model that clarified something I had been doing intuitively for years.

Business models, like the Porter 5 Forces Model, are useful tools in understanding how to effectively manage a business.

The model I discovered is the Customer Value Map. It is a powerful way to analyze and reposition your customer offerings in order to win more sales in your target market niche(s).

The Customer Value Map model I am referring to is different than those that are identified in a Google search.


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Roane County | circulation@roanecounty.com | 1-800-655-1530
P.O. Box 610, 204 Franklin Street, Kingston, TN 37763
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