Cherokee Middle School is pushing back against bullies in a YouTube video.
The video also focused on one particularly offensive name-calling theme: using the word “retarded.”
Kellie Allen, a special education teacher at Cherokee, was behind the effort.
“I decided I just wanted to raise awareness for anti-bullying and at the same time I wanted to raise awareness for ‘Spread the Word to End the Word,’” Allen said.
“I wanted to make a video,” she added. She found a company called LemonDrop Productions that helped make the video for free.